I’m Didi and I work as a digital officer in the communications team at Notting Hill Genesis (NHG).
How long have you been working at Notting Hill Genesis?
I’ve been at NHG for two years but I’ve spent over eight years in the social housing sector, working in various communications and digital roles at Network Homes and the National Housing Federation. I’ve always been drawn to organisations with a strong social purpose as it’s something I value deeply.
What can a typical day(s) look like?
No two days are ever the same in comms, and that’s one of the things I really enjoy.
We usually start the day with a team catch-up to go over our comms board and plan what’s going out on the intranet for staff and on the website for residents and external audiences. After that, my day can take lots of different directions.
I might be supporting an internal project providing digital support or leading one of my own. One day, I could be working with internal teams to understand how we can improve digital communications on our website and the next I’m helping colleagues across the business share updates with staff in a clear and engaging way.
I also manage and update our digital platforms, including the internal intranet and resident website. This involves editing and publishing content, building new sections, and keeping everything up to date. I’m often the first point of contact for colleagues who need help with digital content.
What do you love about working for Notting Hill Genesis?
For me, it’s all about the social purpose. NHG is here to provide safe, quality homes and support communities, which is more important than ever, given the national housing crisis. It feels good to be part of an organisation that’s working to make a real difference in people’s lives.
I also love the diversity here. It’s great to work with people from so many different backgrounds, and it makes for a really rich and inclusive working environment.
What’s one thing you’d like to see Notting Hill Genesis improve?
Improving the services we provide to residents is an ongoing journey, and there’s always room to do better. The introduction of Tenant Satisfaction Measures (TSMs) from the Social Housing Regulator is a positive step forward, helping social landlords stay accountable and focused on delivering high-quality homes and services.
As staff, we understand how important it is to deliver better services and drive meaningful change. It’s encouraging to see NHG being transparent about performance and committed to making improvements. Continuing to listen to residents and act on their feedback will be key to building trust and making a lasting impact.
What do you do in your spare time?
I’m a big football fan and support Man United, so I spend a lot of time watching games and complaining about poor performances/defeats. I also enjoy staying active through running and going to the gym.
Giving back to the community is important to me. I volunteer at my church’s food bank every other Saturday and I previously spent four years as a Project Leader at ReachOut, a national mentoring charity. I helped deliver sessions that supported young people’s confidence and academic development, which was incredibly rewarding.
