London Living Rent

If you want to buy a home of your own but are unable to save a deposit because you are renting elsewhere, then a London Living Rent home with Notting Hill Genesis could be the answer.

By offering a low rent, London Living Rent allows you to save every month towards the deposit for the purchase of your own home. You will be offered the opportunity to either purchase your London Living Rent home through shared ownership, have a higher priority on any other Notting Hill Genesis shared ownership property or choose to purchase elsewhere.

We have London Living Rent homes available now with more coming later in the year.


  • Am I eligible?

    You may be eligible if:

    • Your household income is £60,000 a year or below
    • You’re currently renting in London
    • You'e unable to buy a home, including shared ownership, in your local area
    • You meet the minimum income cap, which can vary
    • You do not have County Court judgements (CCJs) and have not been declared bankrupt
  • How do I apply?
    • Visit Homes for Londoners to see available properties.
    • Register your interest on the home you're interested in.
    • We'll send you out an application to tell us about your household income and employment details.
    • Fill in the application so we can check you meet the GLA's eligibility criteria and our suitability checks. Information will include whee you currently live, your employment status, your income and who else will be living at the property.
    • We will also provide you with a budget planner to be completed. This will help you understand how much you may be able to save each month.
  • What happens next?
    • You'll be referred to an external referencing agency that will check your credit rating and contact your employer and landlord for references. You could be asked to supply documents as evidence of these.
    • You'll be assessed by an independent financial advisor who will look at whether you're able to purchase a home and the steps you'll need to take.
    • One of our housing officers will chat to you so you can agree how much you could save each month, based on the information you gave us. Together you'll agree how much you could save each month and this agreement is added to your tenancy agreement to be used in your annual review.
    • When properties become available, they will be allocated based on priorities as agreed with the local authority and us.
    • You’ll pay your deposit and first month’s rent, sign the tenancy agreement and move in to your new home.
  • Is there a deposit to pay?

    Yes, you'll need to pay the first month's rent in advance along with a security deposit equivalent to one month's rent.

  • How much will I need to save each month?

    This will depend on the property you choose, but it should be enough for you to save your deposit and fee during your three-year tenancy. You will agree this during the pre-tenancy meeting with your housing officer.

  • What happens if I'm still not in a position to buy after three years?

    At the end of your tenancy, we would expect you to be in a position to purchase a home through shared ownership. We will keep in contact with you throughout your tenancy to discuss your options.

  • Do I have to buy the house I'm renting?

    Ideally yes, but we have shared ownership availability all over London so if another home is more suitable there will be alternatives.

  • What is the process to end my tenancy?

    When you come to purchase the property, you need to arrange a valuation which will determine the current purchase price. There will be a minimum share that has to be purchased, which would also be confirmed upon purchase enquiry.

  • How often will my rent increase?

    Your rent is likely to increase annually, but this will be based on the CPI inflation rate.

 Find out more about London Living Rent.

For all London Living Rent properties available from us and other housing associations click the link below.

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