Social impact

We are an organisation with a clear social purpose.

Created in 2018 from two well-established housing associations, we are now one of the largest housing associations in London and the south-east, owning and managing more than 66,000 homes and employing around 2,000 staff.

We provide homes across a range of tenures and are committed to continuing to deliver housing that is affordable for all. More than half our homes are general needs properties charged at social or affordable rent levels, but we also offer extra care and supported accommodation for older people, as well as temporary housing, shared ownership, market rent and commercial properties.

We build and maintain quality affordable homes, creating diverse and thriving communities. This is our primary purpose. Everything else we do supports that.

Our focus is our residents. We put their needs at the heart of our structures, processes and systems and they drive our decisions each and every day. We want them to have a safe and comfortable home from where they can build lives, communities and futures.

We value our roots. Our social purpose is as important today as when our parent organisations were formed in the 1960s. But now we have the resources and scale to do more. We are on the side of those we house, and those who need our services. We remain close to the communities we serve.

We have first-hand experience of how critical a safe, stable, comfortable home is to people’s economic and social wellbeing. A secure home promotes independence and enables people to plan and build their lives. Access to a secure home where people can establish a life and realise their potential should be available to all.

Our staff are motivated to provide a caring, compassionate, personal and localised service. All of us, from board to the frontline, spend time in our communities, working with and listening to residents, elected representatives and other colleagues.

We are pragmatic about the need for commercial effectiveness, but always balance that with providing compassionate, resident-focused services and creating and maintaining diverse communities.