Notting Hill Housing and Genesis Housing Association have today officially amalgamated, and will formally launch as Notting Hill Genesis on Wednesday 4 April.
The newly-merged organisation will be one of the largest housing associations in the UK, with around 55,000 homes in London and 64,000 across the south-east, half of which are general needs homes on social or affordable rents.
Notting Hill Genesis will have a combined development pipeline of almost 11,000 homes over the next five years, and will be able to build an extra 400 more homes a year than either legacy organisation could have done separately.
Both Notting Hill and Genesis were formed in the 1960s by local people who shared a similar vision to house west London’s working poor and providing them with a home from which to build a more secure future. That commitment, to provide homes for low-income households in London and the south-east, is as strong today as it was 50 years ago.
Kate Davies, chief executive of Notting Hill Genesis, said: “This merger is good news for our residents, for our colleagues and for London and the south-east. Together we will invest in building more homes, improving services and creating thriving communities.
As a larger, stronger organisation we will be able to do more to tackle the housing crisis in London and beyond, but our residents will always remain at the heart of our work. We know how much they value our connection with our communities and we will ensure that local focus is not lost.
Notting Hill Genesis will serve around 170,000 residents and will be the largest provider of Shared Ownership tenure in the country.
Elizabeth Froude, deputy chief executive of Notting Hill Genesis, added:
We are all very excited to have reached this point and brought these two great organisations together to create a dynamic new housing association we are determined will be even more than the sum of its parts.
“We have a shared culture, a similar history, and a mutual commitment to ensuring we give as many households as possible a place they are proud to call home. This merger means we can build more of the homes needed in London and beyond and, more importantly, a greater proportion for affordable rent and social rent.”